No, really, it did! Wuli Grooming's foundation started with that classic problem of discovering an OK product and wishing it could be better. My barber introduced me to a product men and women had been using for generations. It was nice. But I couldn’t shake the icky feeling of piling synthetic ingredients on my hair daily. There had to be something better out there for my hair – right? I was wrong. So, I made it happen. But that was just the beginning. 

I soon realised after using this OK product that I was building a new daily habit. Along with my usual shower, toothbrushing and dressing routine, I spared a few extra minutes each morning, nourishing my hair while keeping it on point. Why did this matter? Because I soon started to realise that I MATTER. This belief that showing the best version of myself daily to the world had a real impact. I was more mindful of what I ate, the confidence I projected, and my courage to take on greater challenges – like starting a business in the middle of a pandemic!